An innovative range of food to go solutions is being launched by Rustlers, the £114.7m brand*1 from Kepak Consumer Foods. The move from the leading micro-snacking brand*1 follows the successful launch of Rustlers’ food to go solutions into the OOH sector last year.

Working exclusively with Nebrak Ltd, a company dedicated to creating truly innovative micro market systems, Rustlers has launched four concepts to provide the perfect solution for every store.

“2020 saw a rapid change in consumer behaviour, namely the shift to more home working. However, there are still 10.6 million people (33% of the total workforce) in key worker occupations and industries*2 who continue to seek meal options throughout the day. Retailers need to appeal to these consumers by offering a 24/7 hot food to go solution,” says Ross Davison, Convenience Controller at Kepak Consumer Foods.

“Now, with a roadmap outlining the easing of restrictions, retailers have a significant opportunity to make more money from their food to go fixtures with our bespoke range of instore solutions.

“This launch is more than just equipment, we will be providing a full food to go solution. We’ll work with each retailer on range recommendations and category advice, plus we’ll provide a dedicated POS kit and installation as part of each package.

“From a small microwave up to a larger-scale multi-station unit, Rustlers’ in-store cooking solutions are proven to boost sales whilst removing any concerns over waste and the additional labour costs associated with food to go counters. Shoppers simply select, purchase and heat the Rustlers product in store, meaning there is no risk of hot products going to waste.”

The microwaves are pre-programmed to cook the bestselling Rustlers SKUs and can be used to cook other hot food-to-go products for a cross category solution.

“As the UK’s No.1 Chilled Ready Meals brand*1, selling 2 packs every second*3, retailers can use Rustlers as a beacon brand to bring more shoppers into store,” adds Ross.

“The Rustlers range fulfils both the functional and emotive need states of shoppers in search of a quick, quality, tasty food to go option and provides options for breakfast, lunch and dinner, making it a really valuable addition to the chiller cabinet.”

“Through our new innovative food to go solutions, and our best-selling product range, we are committed to helping retailers develop incremental opportunities from the chiller by providing convenient options that can be enjoyed in and out of the home,” concludes Ross.



The Rustlers Quarter Pounder is our bestselling SKU worth over £7m in the Impulse Channel and one of our ‘Core 4’ products – alongside the All Day Breakfast Muffin, Southern Fried Chicken Sub and BBQ Rib.

88% of consumers eat ready meals regularly, with 1 in 3 regularly buying branded options.
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