Category & Shopper Insight

Working with industry experts, we invest a huge amount of time and effort to understand how we can drive growth in chilled convenience. We know that lifestyle changes and new shopper missions are fuelling demand for chilled food. With our help, you can be sure that your chiller stocks the products that your time-pressed customers want.

We’ve shared the latest insights on your shoppers and how they shop the category below…

Micro snacking is worth £144.5m Nielsen Retail Measurement Service for the Micro-Snacking Category for the 52-week period ending May 15, 2021, for the UK Total Retail Market (copyright © 2021 Nielsen)
2 packs Are sold Every Second Nielsen Retail Measurement Service for the Micro-Snacking Category for the 52-week period ending May 15, 2021, for the UK Total Retail Market (copyright © 2021 Nielsen).
Rustlers Trade
1 in 5 households buy the category Kantar Worldpanel, Total Micro-Snacking Category, 52W/E 16th May 2021
Households
Rustlers Is a top 100 Grocer Brand
Rustlers Trade
Rustlers is within top 10 fastest growing brands
(on % CPR growth) (on % CPR growth)

When is the
micro snacking category eaten?

Burgers
Kepak Shopper Research, July 2017

Convenience Overtrades

Breakfast

Convenience store
25
Petrol stations
21
Total
13

Lunch

Convenience store
51
Petrol stations
50
Total
48
Kepak Shopper Research, July 2017

From
Twitter

@kepaktrade
@kepaktrade

Meatless Maverick provides a tasty and convenient option for consumers looking for meat-free options. It offers an easy swap for flexitarians while behaviourally fitting existing habits, therefore requiring less of a conscious shift.

Find out more https://www.kepaktrade.co.uk/rustlers-breaks-into-meat-mimicking/

The meat-free category is being driven by flexitarians as consumers seek more balance in their diets. Our first meat mimicking burger, the Meatless Maverick launched last month to meet the needs of these consumers.

Find out more https://www.kepaktrade.co.uk/rustlers-breaks-into-meat-mimicking/