Category & Shopper Insight

Working with industry experts, we invest a huge amount of time and effort to understand how we can drive growth in chilled convenience. We know that lifestyle changes and new shopper missions are fuelling demand for chilled food. With our help, you can be sure that your chiller stocks the products that your time-pressed customers want.

We’ve shared the latest insights on your shoppers and how they shop the category below…

Micro snacking is worth £140.8m (Source Nielsen 52we 5th September 2020)
2 packs Are sold Every Second (Source Nielsen 52we 5th September 2020)
Rustlers Trade
1 in 5 households buy the category
Households
Rustlers Is a top 100 Grocer Brand
Rustlers Trade
Rustlers is within top 10 fastest growing brands
(on % CPR growth) (on % CPR growth)

Insights


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When is the
micro snacking category eaten?

Burgers
Kepak Shopper Research, July 2017

Convenience Overtrades

Breakfast

Convenience store
25
Petrol stations
21
Total
13

Lunch

Convenience store
51
Petrol stations
50
Total
48
Kepak Shopper Research, July 2017

From
Twitter

@kepaktrade
@kepaktrade

We spoke to pioneering @OneStopMountNod retailer Aman Uppal, who was the first in the UK to install one of our new Rustlers branded food to go solutions. Thanks for the feedback Aman!

Rustlers FTG+ Unit:
An all-in-one integrated unit complete with a microwave, sanitisation station and a large preparation space. The unit encompasses a small footprint to maximise available floor space in store.

Find out more here: https://www.kepaktrade.co.uk/food-to-go/