Category & Shopper Insight
Working with industry experts, we invest a huge amount of time and effort to understand how we can drive growth in chilled convenience. We know that lifestyle changes and new shopper missions are fuelling demand for chilled food. With our help, you can be sure that your chiller stocks the products that your time-pressed customers want.
We’ve shared the latest insights on your shoppers and how they shop the category below…
Micro snacking is worth £141.5m Nielsen retail measurement service for the Micro-snacking category for the 52-week Period Ending March 22nd 2025, for the UK Total Retail Market
The Rustlers Brand Is worth £117.6m Nielsen retail measurement service for the Micro-snacking category for the 52-week Period Ending March 22nd 2025, for the UK Total Retail Market
4 packs Are sold Every Minute Nielsen retail measurement service for the Micro-snacking category for the 52-week Period Ending March 22nd 2025, for the UK Total Retail Market
18% of shoppers buy the category because of enjoyment factors Kantar World Panel, Total Micro Snacking Category, 52WE 23rd Feb 2025
When is the
micro snacking category eaten?
