Category & Shopper Insight
Working with industry experts, we invest a huge amount of time and effort to understand how we can drive growth in chilled convenience. We know that lifestyle changes and new shopper missions are fuelling demand for chilled food. With our help, you can be sure that your chiller stocks the products that your time-pressed customers want.
We’ve shared the latest insights on your shoppers and how they shop the category below…
Micro snacking is worth £140.8m (Source Nielsen 52we 5th September 2020)
The Rustlers Brand Is worth £111.4m (Source Nielsen 52we 5th September 2020)
2 packs Are sold Every Second (Source Nielsen 52we 5th September 2020)
1 in 5 households buy the category
Rustlers Is a top 100 Grocer Brand