Category & Shopper Insight

Working with industry experts, we invest a huge amount of time and effort to understand how we can drive growth in chilled convenience. We know that lifestyle changes and new shopper missions are fuelling demand for chilled food. With our help, you can be sure that your chiller stocks the products that your time-pressed customers want.

We’ve shared the latest insights on your shoppers and how they shop the category below…

Micro snacking is worth £140.8m (Source Nielsen 52we 5th September 2020)
2 packs Are sold Every Second (Source Nielsen 52we 5th September 2020)
Rustlers Trade
1 in 5 households buy the category
Households
Rustlers Is a top 100 Grocer Brand
Rustlers Trade
Rustlers is within top 10 fastest growing brands
(on % CPR growth) (on % CPR growth)

When is the
micro snacking category eaten?

Burgers
Kepak Shopper Research, July 2017

Convenience Overtrades

Breakfast

Convenience store
25
Petrol stations
21
Total
13

Lunch

Convenience store
51
Petrol stations
50
Total
48
Kepak Shopper Research, July 2017

From
Twitter

@kepaktrade
@kepaktrade

Rolling out NOW, Rustlers Cook in Box allows shoppers to heat the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go!

Find out more: https://www.kepaktrade.co.uk/rustlers-bolsters-food-to-go-solution-with-cook-in-box-concept/

Checkout our NEW Rustlers FTG Unit+
The ideal solution for your larger local convenience store, the unit comes fully branded with a microwave, mini fridge, sanitisation station and bin area.

Find out more here: https://www.kepaktrade.co.uk/food-to-go/