Grow
Your sales
AS A BRAND WE INVEST A LOT OF TIME AND EFFORT TO UNDERSTAND HOW WE CAN HELP TO SUPPORT OUR RETAILERS IN DRIVING GROWTH IN CONVENIENCE.
WE’VE SHARED OUR TOP TIPS AND THE 4 SIMPLE STEPS YOU CAN TAKE TO SURPRISE YOURSELF AND SEE STRONG SALES IN YOUR STORE BELOW …
Follow these
4 simple steps
To enhance sales of chilled convenience and achieve on shelf excellence
Know your occasion
Location
-
No. 1 location for:
Food to Go
- Lunch (38% shopped here)
- Breakfast (43% shopped here)
-
No. 1 location for:
Chilled ready meals
- Dinner (35% shopped here)
- Snacks are shopped from both
Core in every store
Excellent execution
- Full bay food-to-go planogram +59% increased sales Drive the breakfast, lunch & snack occasions with a food-to-go planogram
- Four shelf cRM planogram +50% increased sales Drive the dinner and snack occasions with a chilled ready meals planogram
Inspiration for every occasion and shopper
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Good Tier
Drive trial purchases with entry tier for shoppers on a budget whilst delivering different occasions.
-
Better Tier
A range of core single bestsellers shoppers know and love, providing choice with a variety of protein types, catering for different needs and consumption occasions.
Top Tips
Availability
Optimise space for bestsellers.
Ensure products are in stock throughout day and especially during peak consumption times.
Avoid out of stocks by giving top sellers the most space.
Ranging
Stock price marked packs where possible.
Encourage shoppers to trade up with ‘good, better, best’ offerings.
Signposting
Make it as easy as possible for shoppers to find products by citing POS fixture.
Range protein types together for shelf standout and easy of navigation.
Drive Spend
Up weight basket spend by offering cross category promotion at fixture.
Offer a range of products that will cater for all occasions.
Prices to suit all budgets ranging from £1.75 to £2.50
