Grow
Your sales

AS A BRAND WE INVEST A LOT OF TIME AND EFFORT TO UNDERSTAND HOW WE CAN HELP TO SUPPORT OUR RETAILERS IN DRIVING GROWTH IN CONVENIENCE.

WE’VE SHARED OUR TOP TIPS AND THE 4 SIMPLE STEPS YOU CAN TAKE TO SURPRISE YOURSELF AND SEE STRONG SALES IN YOUR STORE BELOW …

Discover the perfect planogram for your store

Get a tailored plannogram to help you make the most of your fixtures in store.

Plan your store

Follow these
4 simple steps

To enhance sales of chilled convenience and achieve on shelf excellence

Know your occasion

Burgers
Lunch is the biggest consumption occasion for shoppers who consume micro snacking. Ensure your fixture is fully stocked at peak purchasing times.

Location

  • No. 1 location for:

    Food to Go

    • Lunch (38% shopped here)
    • Breakfast (43% shopped here)
  • No. 1 location for:

    Chilled ready meals

    • Dinner (35% shopped here)
  • Snacks are shopped from both
Capitalise on key consumption occasions with correct in store location.

Core in every store

Stock the bestsellers to satisfy shopper needs, missions and occasions.

Excellent execution

  • Full bay food-to-go planogram +59% increased sales Drive the breakfast, lunch & snack occasions with a food-to-go planogram
  • Four shelf cRM planogram +50% increased sales Drive the dinner and snack occasions with a chilled ready meals planogram
Bringing all of this insight together, we can provide tailored Food-To-Go and Chilled Ready Meal planograms to help you deliver merchandising excellence on-shelf and drive overall chilled convenience sales.

Inspiration for every occasion and shopper

Top Tips

Availability

Availability

Optimise space for bestsellers.

Ensure products are in stock throughout day and especially during peak consumption times.

Avoid out of stocks by giving top sellers the most space.

Ranging

Ranging

Stock price marked packs where possible.

Encourage shoppers to trade up with ‘good, better, best’ offerings.

Signposting

Signposting

Make it as easy as possible for shoppers to find products by citing POS fixture.

Range protein types together for shelf standout and easy of navigation.

Drive Spend

Drive Spend

Up weight basket spend by offering cross category promotion at fixture.

Offer a range of products that will cater for all occasions.

Prices to suit all budgets ranging from £1.75 to £2.50

FTG Equipment

Heat up your chilled sales with the Microwave and FTG Unit!

Find Out More

Order POS

Spruce up your chiller with these POS options!

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Downloads

No time to wait? Get instant access to these POS downloads here.

View Downloads

Category Insights

Find out how rustlers can help you grow your sales.

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Marketing Support

Find out how rustlers can support you with marketing.

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From
Twitter

@kepaktrade
@kepaktrade
KepakTradeRustlers Trade@KepakTrade·
15h

Rolling out NOW, Rustlers Cook in Box allows shoppers to heat the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go!

Find out more: https://www.kepaktrade.co.uk/rustlers-bolsters-food-to-go-solution-with-cook-in-box-concept/

Reply on Twitter 1394202743255011329Retweet on Twitter 1394202743255011329Like on Twitter 13942027432550113291See Ruster Trade's other tweets 1394202743255011329
KepakTradeRustlers Trade@KepakTrade·
14 May

Checkout our NEW Rustlers FTG Unit+
The ideal solution for your larger local convenience store, the unit comes fully branded with a microwave, mini fridge, sanitisation station and bin area.

Find out more here: https://www.kepaktrade.co.uk/food-to-go/

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