Rustlers Retail Champions

The convenience channel has seen increased pressure during the last 12 months with changes in shopper habits resulting in shoppers increasingly turning to their local convenience store. It’s due to this that we are stepping up our efforts to give extra support while recognising and thanking you for all of your hard work.

From 5th July to 15th August, our Rustlers reps will be making over 6,000 store visits, armed with POS, insights and advice to support you and your stores in optimising sales of Rustlers and the wider category. We’ll also be handing our prizes along the way!

Unfortunately we can’t visit every store, so we have lots of top tips and downloadable POS right here on our website. If you feel you’d benefit from 1-2-1 help, just let us know on our contact us page.



The Rustlers Quarter Pounder is our bestselling SKU worth over £7m in the Impulse Channel and one of our ‘Core 4’ products – alongside the All Day Breakfast Muffin, Southern Fried Chicken Sub and BBQ Rib.

88% of consumers eat ready meals regularly, with 1 in 3 regularly buying branded options.
Do you stock the UK's No.1 Chilled Ready Meals Brand?