Category & Shopper Insight

Working with industry experts, we invest a huge amount of time and effort to understand how we can drive growth in chilled convenience. We know that lifestyle changes and new shopper missions are fuelling demand for chilled food. With our help, you can be sure that your chiller stocks the products that your time-pressed customers want.

We’ve shared the latest insights on your shoppers and how they shop the category below…

Micro snacking is worth £141.5m Nielsen retail measurement service for the Micro-snacking category for the 52-week Period Ending March 22nd 2025, for the UK Total Retail Market
4 packs Are sold Every Minute Nielsen retail measurement service for the Micro-snacking category for the 52-week Period Ending March 22nd 2025, for the UK Total Retail Market
Rustlers Trade
18% of shoppers buy the category because of enjoyment factors Kantar World Panel, Total Micro Snacking Category, 52WE 23rd Feb 2025
Households
Rustlers is within top 10 fastest growing brands
(on % CPR growth) (on % CPR growth)

When is the
micro snacking category eaten?

Burgers
Kepak Shopper Research, July 2017

Convenience Overtrades

Breakfast

Convenience store
25
Petrol stations
21
Total
13

Lunch

Convenience store
51
Petrol stations
50
Total
48
Kepak Shopper Research, July 2017

About Rustlers

Find out more about rustlers

Find Out More

Food to
Go

Find out more about microwaves and FTG units

Find Out More

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